Joe Fresh™ Stripe Pocket Dress
JCPenny is really trying to rebrand itself. They have quite a few new lines in their stores, pearl by georgina chapman of marchesa just launched as well as Joe Fresh. Joe Fresh is a
Canadian brand and I believe this is the first it is available in stores in the US (ETA - Previously the only place in the US where it was available was New York City.) I haven't seen it in person yet but I'm loving it online.
Here are some pics from jcpenny.com
Joe Fresh™ Voile Shirt or Slim-Fit Sateen Pants
Joe Fresh™ Striped Dress